How Local Businesses Can Win with CTV Advertising
Looking for a smarter way to reach your audience? Connected TV (CTV) advertising is quickly becoming one of the most powerful tools for local businesses to connect with viewers where they’re already watching—on streaming platforms.
As more households move away from traditional cable, consumers are spending more time with streaming TV apps like Hulu, Tubi, Pluto TV, and YouTube TV. This shift is creating new opportunities for businesses to run targeted video ads on the biggest screen in the house.
What Is CTV Advertising?
CTV advertising refers to video ads delivered via internet-connected devices—such as smart TVs, Roku, Amazon Fire Stick, or gaming consoles. It blends the storytelling power of traditional TV with the precise targeting capabilities of digital marketing.
For local advertisers, this means you can now appear alongside premium content and reach viewers based on location, interests, behaviors, and more.
Why CTV Works for Local Businesses
CTV advertising used to be limited to national brands with big budgets. Today, local businesses can tap into this powerful channel with flexible budgets and measurable results. With CTV, you can:
Reach local viewers by ZIP code or interest
Serve ads during premium, on-demand content
Get real-time analytics like impressions, completion rates, and more
Build brand awareness and drive action
Unlike traditional TV, CTV ads are non-skippable, often watched through to completion, and viewed in a more engaged, on-demand setting.
Streaming TV Ads That Deliver Results
CTV offers the best of both worlds: it’s immersive like television but smart and trackable like digital. Whether you're promoting an event, driving foot traffic, or simply building brand awareness, streaming TV ads allow you to:
Appear on top-tier streaming networks
Deliver relevant messaging to the right viewers
Measure performance and adjust in real time
Get Started with CTV Advertising at SummitMedia
CTV is no longer just for big brands. At SummitMedia, we help local businesses run strategic, scalable CTV campaigns that reach the right audience—on the right screen—at the right time.
Want to explore how CTV advertising can grow your business? Let’s connect.